Writing Style

How Amplicast's AI learns to sound like your brand.

Brand voice does the heavy lifting

Your per-project Brand Voice — tone, perspective, audience, things to avoid, signature phrases — is prepended to every AI prompt for that project. This is the primary style mechanism: set it once in Project Settings → Voice (sync from a brand hub, AI-extract from a pasted brief, or fill by hand) and every generated caption follows it.

Per-platform adaptation

On top of your voice, the AI adapts each post to its platform automatically: length limits, hashtag conventions, line-break style, and tone norms differ between LinkedIn, Instagram, X, Bluesky, and Facebook — one source text becomes a native-feeling post on each.

Writing samples

A dedicated writing-samples editor (paste example posts for the AI to imitate) is being reworked into Project Settings alongside Voice. Until it returns, the fastest way to steer style is the Voice form itself — the Tone, Avoid, and Signature phrases fields are very effective, and you can paste a representative sentence or two into the brief for the AI-extract path.