Skip to main content

Publishing Content

Amplicast offers multiple ways to create and publish content to your connected platforms.

Manual creation​

Use the Create tab to write and publish posts directly:

  1. Write your post content
  2. Select the platforms and accounts to publish to
  3. Optionally attach an image
  4. Click Publish to post immediately or Schedule to set a future date

From content sources​

When you've set up a content source, Amplicast automatically:

  1. Detects new content in your source
  2. Creates a content package with the original text and any images
  3. Transforms the text using AI for each target platform
  4. Publishes, queues for review, or saves as draft depending on your publishing mode

Review queue​

If a source is set to Review mode, transformed posts appear in the review queue:

  1. Go to Content to see pending posts
  2. Review the AI-transformed text
  3. Edit if needed
  4. Approve to publish or reject to discard

Content pipeline​

Every piece of content flows through this pipeline:

Source Content --> Content Package --> AI Transform --> Platform Posts --> Publish
  • Content Package -- Groups the original content with its metadata
  • AI Transform -- Adapts the content for each platform (length, tone, hashtags)
  • Platform Posts -- Individual posts ready for each connected account
  • Publish -- Sent to the platform API

Retry logic​

If publishing fails (e.g., temporary API error), Amplicast automatically retries up to 5 times with increasing delays. Permanent errors (invalid credentials, permission issues) are not retried.

You can see the status of all posts in the Content tab:

  • Draft -- Not yet published
  • Scheduled -- Waiting to publish at a set time
  • Publishing -- Currently being sent
  • Published -- Successfully posted
  • Failed -- Publishing failed after all retries